Workout Innovation Narratives

How to leverage cultural codes & narratives as drivers for innovation and brand response:
  • Understand how to keep my brand portfolio relevant within the competitive landscape and align with existing beliefs and emerging aspirations
  • Ensure that my brand design and communications generate engagement and response from customers
  • Learn more about go-to-market strategy, human-centric and behavioral science
  • Enjoy a best-in-class education


Plus 19% MwSt.
  • 1 day
  • 1 date
  • virtual

Your Return on Education

  • Consistently adopt a consumer-centered perspective

  • New qualitative methods

  • Practical tools

  • Benefit from the knowledge and experience of consultants

Component of the training

  • Understand how to read cultural and societal changes from signals in the marketplace
  • Learn how to incorporate new consumer insight and foresight methods into your own innovation process
  • Gain an eye for the role of relevant narratives and codes to consider in the go-to-market strategy
  • Develop a very good understanding of the cultural and societal context in which one’s innovations are situated
  • A strategic navigation guide enabling the right decisions to be made in the management of brands and the staging of new offerings
  • An overview of the research steps and methodologies that help integrate cultural consumer insights and foresights better into innovation work
  • Have fun while learning and applying​

Service package

  • 1 day Workout Innovation Narratives

Discover your career path


  • Engagement with the training content and methodology outside of the training

Certification criteria

  • Participation in training


  • UMS Certificate of attendance

Find out more on our topic page:

Agile & SAFe

How to successfully manage Agile teams and implement Agile scaling in a meaningful way

We are looking forward to answering all your questions about further education:
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